{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://embed.acast.com","title":"What3words' Chris Sheldrick: \"Driver, take me to 'Table Chair Spoon'\"","description":"The Sunday Times’ Danny Fortson brings on Chris Sheldrick, founder of what3words, to talk about the problem with addresses (4:25), why we need a new system (5:10), the challenge of convincing people to leave old way behind (7:15), who is using what3words today (8:55), competing with GPS (11:10), the “killer app” he is looking for (12:45), how wheeled suitcases are like addresses (14:05), starting out as a musician (17:10), how a sleep-walking accident changed his life (19:00), how he settled on three words (20:20), pitching the idea to investors (22:15), how he plans to not be another good idea that dies on the vine (24:20), raising $50m and creating a business model (26:35), taking on “Big Address” (28:45), starting the company with a dictionary (32:25), and choosing languages (34:25).<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>","summary":"The Sunday Times’ Danny Fortson brings on Chris Sheldrick, founder of what3words, to talk about the problem with addresses (4:25), why we need a new system (5:10), the challenge of convincing people to leave old way behind (7:15), who is using what3words today (8:55), competing with GPS (11:10), the “killer app” he is looking for (12:45), how wheeled suitcases are like addresses (14:05), starting out as a musician (17:10), how a sleep-walking accident changed his life (19:00), how he settled on three words (20:20), pitching the idea to investors (22:15), how he plans to not be another good idea that dies on the vine (24:20), raising $50m and creating a business model (26:35), taking on “Big Address” (28:45), starting the company with a dictionary (32:25), and choosing languages (34:25).<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>","width":600,"height":180,"thumbnail_url":"https://thumborcdn.acast.com/flhTYesK_VODCQoTiQohT_5SXWY=/350x350/https%3A%2F%2Fassets.pippa.io%2Fshows%2F61ba0b311a8cbef1d93cf121%2F61ba0b4a40076a0012722e9f.jpg","thumbnail_width":350,"thumbnail_height":350,"url":"https://embed.acast.com/dannyinthevalley/chrisshelrick","html":"<iframe src=\"https://embed.acast.com/dannyinthevalley/chrisshelrick\" width=\"100%\" height=\"180px\" scrolling=\"no\" frameBorder=\"0\" style=\"border:none;overflow:hidden;\"></iframe>","amp":"<amp-iframe width=\"600\" height=\"180\" layout=\"responsive\" title=\"What3words' Chris Sheldrick: \"Driver, take me to 'Table Chair Spoon'\"\" sandbox=\"allow-scripts allow-same-origin\" frameborder=\"0\" src=\"https://embed.acast.com/dannyinthevalley/chrisshelrick\"></amp-iframe>"}